Logos essay sample

Logos (appeal to logic) is a way of persuading an audience with reason, using facts and figures. Here are some persuasive examples of ethos, logos, and pathos used in sentences. Examples of ethos can be shown in your speech or writing by sounding fair and demonstrating your expertise or pedigree:

Using logos as an appeal means reasoning with your audience, providing them with facts and statistics, or making historical and literal analogies: "The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."

Logos also has to do with the way an argument is put together, whether in speech or in writing. The careful construction of a closing statement — which likely includes pathetic and ethical appeals, too — reflects the concept of logos. Here are all three concepts distilled into one handy visual guide:

In Aristotle’s rhetorical triangle, ethos appeals to character, pathos appeals to emotion, and logos appeals to logic and reason. As the “headiest” of the three main rhetorical strategies, logos uses reasoned discourse and logical arguments to convey a point of view and win over the audience. Logos examples in ads: